In the age of influencers, the word “brand” gets thrown around a lot. And it’s an important word of course — heck, even when I’m making graphics for my blog or retweeting something, I think about my brand image. We’re shaping the way people see us online. It’s kind of weird, kind of artificial. And now the word “brand” is seeping into writing life, into “being an author” life.
If you’re a new writer or a querying author, this one’s for you. I wanna do a quick little dive into what author branding is and to what degree you need to worry about it.